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Our Marketing Services

Social Media Marketing

In today’s digital era – leaving a lasting impression on social media is imperative. Impressions are important because they measure your ability to get your content in front of your followers and your target audience – which will ultimately translate into engagement and valuable insights.

The key to great brand awareness is a solid social media strategy. There is no doubt that social media platforms are powerful tools for businesses looking to connect with their audience and grow their presence online.

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Melbourne’s Leading

Why does your brand need Social Media Marketing?

In 2023, social media users are expected to rise to an estimated 48.9 billion. These users are bouncing from 1 social platform to another, presenting you with an opportunity to reach out to them and leverage social media campaigns to your advantage. If your business is not on any social media channels, you’re missing out on a lot of opportunities for brand awareness, engagement, online visibility, and getting ahead of your competition.

Why choose us?

At Elephant in the Boardroom, we have established our social media strategies with a very clear vision in mind - to help your business stand out from the crowd! We will help you develop a meaningful approach that goes beyond just posting a pretty picture. We will work with you to create a strategy that not only reflects your business objectives and resonates with your target audience - but helps you grow to unimaginable new heights. 

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Quality Content for Quality Engagement

The number of likes and followers can be intimidating, but these are vanity metrics that don’t necessarily convert into revenue. Quality engagement holds a much higher value in the long run. Are you looking to build meaningful interactions with your followers? Our social media services are built on learning and innovation. We believe that creative content is the key to building a strong brand, stopping the scroll, and ultimately driving sales.

Be a Social Media Success

Bring your products and services into the spotlight on some of the most widely used online social media platforms! We specialise in creating scroll-stopping organic posts and head-turning social media ad campaigns that elevate your brand presence and turn curiosity into meaningful engagement. 

Let us share your story in the most compelling way and spark conversations among your followers and potential customers.

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Our Unique Approach to

How do we create a successful Social Media Strategy?

We take the time to fully comprehend your company, including your fundamental values, SMART goals, and social media marketing budget.

This aids in the development of a customised social media plan that produces the finest outcomes for your brand.

To establish your unique value proposition and your major strengths so we can give you a standard against which you can measure your growth, we will undertake detailed market research and competitive analysis.

Our Social Media experts will lay out long term social media strategies for your brand or business that will focus on growing your social media presence.

We will choose the best platform for your business to stand out via our use of a combination of holistic social media tactics.

To make sure we meet the crucial success metrics, we will deploy social media techniques while monitoring their effectiveness.

For continued success, we adapt and optimize.

“The future of business is social.”

Build your Online Brand

Facebook Marketing and Management

Facebook is one of the leading marketing platforms for today’s businesses. With the new Meta capabilities geared towards growing your business, you need a social media partner who understands how to navigate the evolving algorithm to create targeted campaigns that ultimately lead to higher conversion rates.

Our Facebook Meta experts can help you reach your specific audience and target their interests with our effective Facebook ad campaigns.

 

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Get Insta Success through

Instagram Marketing and Management

Instagram has become one of the most popular platforms for showcasing your brand, whether through static images or via captivating reels.

With a range of opportunities for businesses to advertise their products and services to  generate more revenue, our social media experts have just what it takes to help you succeed on Instagram. 

We collaborate with you to create an innovative strategy to build engaging content that not only resonates with your target audiences and optimises your profile for maximum visibility but we also run effective Instagram Ad campaigns that drive real results and growth. 

 

Build your Connections and Attract Quality Leads

LinkedIn Marketing and Management

Aiming to become a leader in your industry and build a robust network of like-minded people to cultivate valuable connections?

 

There are 620 million professionals on LinkedIn, which makes this platform a gold mine for lead generation.

Our LinkedIn Strategists are well-versed in the platform and will maximise results by engaging your brand with their audience in a dynamic and professional setting to increase your lead generation and website traffic. They can also help you establish a powerful LinkedIn base that sets your business apart from the rest. 

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Stay Relevant and Increase your Brand Awareness

Twitter (X) Marketing and Management

Twitter, now rebranded to X, continues to be an effective social media platform for growth and awareness, boasting

260 million daily active users. 

Our strategists specialise in X specific marketing to maximise the impact of your social media strategy by constructing a well-defined strategy that includes content creation, hashtag research, audience targeting, and drive tangible results for your business.

 

FAQ's

Frequently Asked Questions

Numerous advantages of social media marketing include:

  1. Enhanced Brand Recognition
  2. A Rise in Web Traffic
  3. brand fidelity
  4. Improved comprehension of customer insights
  5. Organize Communities to Support Your Brand
  6. Direct contact with consumers

Marketing your business via social media platforms like Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, and others is known as social media marketing.

It is a potent chance to put your business in front of clients naturally and through focused marketing.

Based on your target market and corporate goals, we will guide you through the process of choosing the right social media platform for your business.

We employ an agile strategy that enables us to adapt quickly to changes and change course in accordance with your needs, corporate objectives, and present social media demands.

The key principles of creativity, innovation, and fun are what the staff at Elephant In The Boardroom concentrates on.

By thinking creatively, defying accepted wisdom, and fostering a positive work environment, we bring your ideas to life while implementing cutting-edge social media marketing campaigns that will help your company succeed and produce the best outcomes.

We use cutting-edge tracking technologies and optimization software to monitor the efficacy of your social media marketing initiatives and to obtain insightful data, such as competition research and weekly and monthly reports.

Whether you’re a local small business, an organisation in Australia, or located anywhere else in the world, we can help you succeed with your SEO plan.

To give you the finest long-term results for your business, our SEO specialists will examine your existing SEO approach in further detail and put tried-and-true strategies into action.

Work with Melbourne’s top SEO agency to increase your organic visibility instead of letting your rivals overtake you. Anywhere in Australia and across the world, we will continuously and deliberately work to make your firm a household name.

Depending on the nature of your company, your business objectives, and how you identify your audience, every social media site functions differently. There are three fundamental factors to bear in mind while choosing the best platform for your company:

  • Target audience
    Who are the target customers for your goods and services?
    What is their age?
    Are they both or just one gender?
    What is the alleged level of their income?
    What do they find interesting?
  • Company Objectives?
    What do you hope to accomplish by using social media? Is it for conversions or brand recognition?

Determine your audience?
Which social media channels does your target market use the most frequently?
On how many of those platforms are they active?
Your choice of the ideal social media platform to give your company the widest possible reach will be aided by taking these factors into account. Regardless of whether you want to establish a presence on Facebook, Instagram, Twitter, LinkedIn, or another site, we can help you strategize and do that.

The platform and the campaign’s objectives will decide how much money you need to spend to see results.

Due to its precise targeting choices, LinkedIn, for instance, is more expensive, and advertising charges are often based on cost-per-click or cost-per-view.

When determining how much money to spend on social media marketing, it is advisable to take your whole digital marketing goals into account.

Think about who you want to reach and how you want to reach them before deciding on a suitable amount.

Speak with a social media marketing specialist from Team Elephants.

In social media marketing, targeting means choosing the audience for your adverts based on targeting options and behavioral information.

The way that each platform handles targeting varies.

On Facebook, you may target users based on a variety of criteria, including gender, interests, educational level, marital status, age, geography, language, and occupation.

Facebook’s targeting options on Twitter and LinkedIn are very different.

On these platforms, targeting is frequently done using keywords, user handles, hashtags, and real-time dialogues.

Targeting real individuals with your ads and, of course, working with social media gurus who know how to link you to the appropriate people are the keys to reaching the proper audience.

A social media firm takes on the following duties and manages the social media marketing aspects of your company:

All social media content, such as photographs, videos, blogs, captions, events, etc., is planned, organized, and published.

Utilizing analytics and reporting to identify what is and is not working so that you can adjust your strategy.

Managing social media tasks including remaining active, interacting with followers, answering questions, and leaving comments.

Utilizing cutting-edge tools, the hottest trends, updates, and tactics, managing account growth.

Cost is one of the most important restrictions for every firm.

Hiring a social media agency can be very expensive.

The size of your business, the services it needs, the agency’s level of skill in social media marketing, the technologies it uses, and many other variables all play a role in this.

A social media agency can be hired for $500 to $22,000 per year in Melbourne, which is substantially less expensive than in-house marketing, which normally costs between $65,000 and more than $100,000 per year.

We our social media marketing services to match your unique requirements while maximizing your budget.

Chat with us today.

Making the choice of which social media agency to hire to manage your social media marketing efforts can be challenging.

Some of the topics to think about are as follows:

They ought to comprehend your goals in great detail. Every company has a different goal, thus a good social media agency should be able to adjust their plan to match your particular requirements.

They have insider knowledge of the business. Find a social media agency that will fully comprehend your company, from the key messages to your brand values. Being able to assist businesses in your vertical market is also advantageous.

They ought to be respectable and have a strong resume. Check out their past projects and list of happy clients to see whether they are capable of producing exceptional results.

They should offer you creative, cost-effective, and scalable social media marketing ideas and solutions to ensure that you get the most of every dollar you spend.

They ought to be skilled in deciphering data and comprehending KPIs.

They must to be able to show you observable outcomes and a quantifiable return on your investment.

The most efficient social media platform for marketing depends on your target market and the channel where they are most active.

You must first determine who your target market is in order to determine which platforms they use.

Think about the following inquiries:

Who are the target customers for your goods and services?

What is their age?

Are they both or just one gender?

What is the alleged level of their income?

What do they find interesting?

You’ll gain a rudimentary understanding of these by looking at them of the platforms where your target audience will be most engaged.

97% of marketers use social media marketing, showing how powerful and adaptable it is.

You can use social media marketing to tell your story, promote your company either naturally or through paid advertisements, gain access to tools that can help you understand the market and your competitors, develop and maintain relationships with your followers, boost your ROI, and establish your brand name.

When used properly, social media may help your business grow and reach a wide audience.

Talk to our Team right away if you want to grow your business in the digital space.

Each client’s company goals and objectives dictate the duration of a social media campaign.

It should take a social media strategy at least 60 to 90 days to gather popularity and start showing results.

However, studies reveal that it takes a consumer 45 days to remember and retain knowledge.

Social media campaigns can endure for months, but to prevent becoming white noise, the message should be refreshed frequently, every 45 to 60 days.

Depending totally on the type of your company, this.

You can spend many hours on social media without getting the desired results, or you can concentrate your efforts and spend more time producing high-quality content that will engage your target audience.

It all comes down to carefully organizing and strategizing your schedule for great social media time.

By putting quality effort, smart thinking, and the creation of top-notch content into expanding your company on social media, we will work with you to help get the outcomes you want.

You can use a variety of strategies to sell your small business on social media.

Utilizing a specialized social media agency, can help your company stand out from the crowd.

We will develop a customized social media plan based on your objectives, regardless of whether your company’s goals are to increase brand recognition or produce high-quality leads.

See how our Team can elevate your company to new heights by speaking with Candace.

According to average monthly subscribers as of 2021, the top 10 social media platforms are as follows:

  • Facebook – 2.7 billion
  • YouTube – 2 billion
  • Whatsapp – 2 billion
  • Instagram – 1.16 billion
  • TikTok – 689 million
  • Snapchat – 433 milion
  • Reddit – 430 million
  • Pinterest – 416 million
  • Twitter – 353 million
  • LinkedIn – 310 million

A creative agency specializes in the artistic aspects of marketing, including brand design, content generation, and any other tasks necessary to establish a brand identity.

A media agency, usually referred to as an advertising agency, uses marketing and advertising methods to help companies achieve their goals and KPIs.

One who can handle all of a business’s marketing and advertising requirements is known as a full-service media agency.

The examples given here include advertising, content marketing, social media marketing, digital marketing, and more.

Elephant in the Boardroom is a full-service media company that can handle all of your marketing and digital demands.

Speak with one of our social media experts today!

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