{"id":1871,"date":"2022-11-09T08:10:22","date_gmt":"2022-11-09T08:10:22","guid":{"rendered":"http:\/\/mma.andrei.ezyro.com\/?page_id=1871"},"modified":"2024-04-25T02:45:23","modified_gmt":"2024-04-25T02:45:23","slug":"our-work","status":"publish","type":"page","link":"https:\/\/melbournemarketingagency.com\/home\/our-work\/","title":{"rendered":"Our Work"},"content":{"rendered":"\t\t
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Case Studies<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our Work<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Get the competitive edge you need with our range of Digital Marketing services from customised Website Design<\/p>

and Development, Search Engine Optimisation, PPC, Google Ads, Social Media Marketing, Live Chat Services, Content Marketing, Dedicated Resources, Managed IT Services, and other diverse digital marketing solutions.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Experience the Elephant Effect<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Businesses we've Guided to Success<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Case Study No. 1<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This client is a leading household eco cleaning product manufacturer – championing the medicinal properties of Australia’s native eucalypts.\u00a0<\/p>

We knew the key to driving growth for this brand was to focus on integrating their digital channels to create a seamless omni-channel experience for customers. Our strategy combined PPC, Social, SEO and Email Marketing.<\/p>

By using social media to grow our email list, using segmentation to show subscribers the right message at the right time, and the use of a combination of conversion focused Email and Social campaigns to convert subscribers, we were able to create a seamless conversion journey without having to rely on third party cookies.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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198%<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Revenue growth in the first year. 154% in the second year and ongoing revenue growth of 10-15% monthly.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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2021<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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During a period where many retailers struggled with growth – our client continued growth in 2021, demonstrates their investment in digital paid off.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tOur email campaigns included innovative design elements such as new UX templates and real-time countdown clocks.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tOn Social we used data to create high-intent lookalike audiences which we targeted with our upper funnel campaigns.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tOn Google we utilised a combination of video, search, shopping ads and display network campaigns.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tBy leveraging a competition across multiple channels we drove conversion increases of 18% to 36% across different segments. On Social we used data to create high-intent lookalike audiences which we targeted with our upper funnel campaigns.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tOn Google we utilised a combination of video, search, and display network campaigns. We also leveraged carefully selected Podcast placements to take advantage of the power of audio advertising.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tHeat maps on the competition page suggested we needed to change the landing page to increase conversions. Changes to the user journey drove significant conversion.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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      Case Study No. 2<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      This client is a leading global insurance brand. They offer small businesses an extensive suite of business insurance products.<\/p>

      We knew the key to driving growth for this brand was to focus on integrating a cohesive strategy across their digital channels to create a seamless omni-channel experience for customers.<\/p>

      Our strategy combined PPC, Social, SEO, Programmatic, Native and Audio channels.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      18-36%<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Conversion growth in three months. Across SEM channels \/ campaigns.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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      Competition<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      An intelligent brand campaign asking business to share how they are working differently to win a holiday.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      Case Study No. 3<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      This client is a large multi location Melbourne cupcake brand. Minimalistic style – but sophisticated flavours. Their success was built on the philosophy of natural ingredients with no artificial colours or flavours.<\/p>

      In May 2021, we launched a campaign to improve customer experience and increase conversion rates. A CRO audit conducted on the site pinpointed a number of opportunities for conversion optimisation and improved user experience.<\/p>

      From these recommendations a series of A\/B tests were launched to measure the performance of our findings.<\/p>

      One of these recommendations was to entice the higher volume of mobile visitors to search the website.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      300%<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      300% growth over a 6 month campaign. Revenue growth in the first month was 66%. 103% in the second and 24% in the third.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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      92%<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Increase in link cllicks and 236% increase in Social Media engagement across 6 months.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tWe used a combination of Google Analytics, heat mapping and user flows to identify checkout opportunities for conversions for this clients customers.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tUsing our powerful testing software VWO, we were able to split test these insights to measure uplift and discover the winning variation. A\/B testing allows up to measure success and uplift without making any changes to the site beforehand.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tBy using industry leading white hat SEO tactics we achieved organic traffic growth of almost 40% across 6 months.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tWe primarily achieved this growth by auditing the content quality, monitoring site load times, reviewing traffic heat map recordings and A\/B testing landing pages to improve the user journey.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tBy including SEO Review Rich Snippets for all Landing Pages we further improved vital rankings for the website and made it stand out from other search results \u2013 attracting more organic traffic to the Website.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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          Case Study No. 4<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          This client operates an extensive fleet of Luxury Boats and Yacht for Charters in Nice, France & Monaco.<\/p>

          Testing Content is Essential: Leveraging a featured content strategy > optimising trending content before publishing > addressing duplicate content > strategy to outperform competitors > SEO responsive > well-rounded targeting.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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          39.80%<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          Organic Traffic growth across 6 months was 39.80%.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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          22.37%<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          Organic oal conversions were increased by 22%.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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          \n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

          Case Studies Our Work Get the competitive edge you need with our range of Digital Marketing services from customised Website Design and Development, Search Engine Optimisation, PPC, Google Ads, Social Media Marketing, Live Chat Services, Content Marketing, Dedicated Resources, Managed IT Services, and other diverse digital marketing solutions.\u00a0 Experience the Elephant Effect Businesses we’ve Guided […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1871","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/melbournemarketingagency.com\/home\/wp-json\/wp\/v2\/pages\/1871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/melbournemarketingagency.com\/home\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/melbournemarketingagency.com\/home\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/melbournemarketingagency.com\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/melbournemarketingagency.com\/home\/wp-json\/wp\/v2\/comments?post=1871"}],"version-history":[{"count":232,"href":"https:\/\/melbournemarketingagency.com\/home\/wp-json\/wp\/v2\/pages\/1871\/revisions"}],"predecessor-version":[{"id":8997,"href":"https:\/\/melbournemarketingagency.com\/home\/wp-json\/wp\/v2\/pages\/1871\/revisions\/8997"}],"wp:attachment":[{"href":"https:\/\/melbournemarketingagency.com\/home\/wp-json\/wp\/v2\/media?parent=1871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}